Author Archives: Crodma

ByCrodma

CONFERENCE REGISTRATION / REGISTRACIJA

Registration is only possible by sending a message to conference@crodma.hr

Registracija se vrši prijavom na mail conference@crodma.hr.

When your conference registration has been processed, you will receive confirmation by email.

Uspješna registracija potvrdit će se povratnim mail-om.

Deadline for Registration/Rok za registraciju

The registration deadline is 25th September, 2018.

Rok za registraciju je 25. rujan 2018. godine.

Conference fee / Kotizacija: 100 EUR

  • Before September 25th, 2018: €80 (VAT included)/kotizacija za uplate prije 25. rujna 2018. godine
  • After September 25th, 2018: €100 (VAT included)/kotizacija za uplate nakon 25. rujna 2018. godine
  • 50 EUR – other authors on same paper with active participation at the Conference / koautor s aktivnim prisustvom na Konferenciji
  • 30 EUR – participants without a paper / sudionici bez rada

Conference fee includes/Kotizacija uključuje:

  • Conference materials and e-Proceedings (only for authors)/e-knjiga radova (samo za autore)
  • Certificate of attendance/ certifikat o sudjelovanju
  • Refreshments during breaks / osvježavajući napitak
  • Conference lunch / ručak

Conference fee do NOT include: transportation and accommodation / kotizacija NE uključuje prijevoz i smještaj

Conference fee do NOT include bank transfer cost / kotizacija NE uključuje trošak banke

Important deadlines/Rokovi:

  • Abstracts submission: June 15th, 2018/ predaja sažetka rada: 15. lipanj 2018. godine
  • Abstracts acceptance notification: June 20th, 2018 / potvrda o prihvaćanju sažetka: 20. lipanj 2018. godine
  • Final paper submission: August 15th, 2018 / predaja završnog rada: 15. kolovoz 2018. godine
  • Final paper acceptance notification: September 15th, 2018 / potvrda o prihvaćanju rada: 15. rujan 2018. godine
  • Final Conference registration: September 25th, 2018 / konačna prijava na Konferenciju: 25. rujan 2018. godine
  • The Conference: October 12th, 2018 / konferencija 12. listopad 2018. godine

Paper Submission/ Predaja rada:

Molimo da pošaljete rad sa maksimalno 10 stranica do 15. kolovoz 2018. godine Organizacijskom odboru putem mail-a: conference@crodma.hr

Please submit a full-length paper of no more than 10 pages by August 15th, 2018 to the Organizing Committee via Conference website or at the official e-mail conference@crodma.hr

 

BANK TRANSFER/PODACI ZA PLAĆANJE

Conference fee have to be paid by bank transfer:

Payment to:

CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Trg biskupa Langa 4, 10000 Zagreb

International Account Number (IBAN): HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543

NOTE: Conference fee do NOT include bank transfer cost/Kotizacija NE uključuje trošak banke.

 

 

 

 

ByCrodma

Check out hotels in Varaždin

preuzmiHOTEL TURIST

For staying in Hotel Turist where the Conference itself is held, you will be given 15% discount for the accomodation. While filling your reservation form please refer to 1st CRODMA Conference which will allow you the mentioned discount during your stay.

 

 

11944568HOTEL ISTRA

 

 

 

041215_hotelpark_1

HOTEL PARK-BOUTIQUE

 

 

 

 

 

For all other alternative accommodation visit  http://www.tourism-varazdin.hr/en/accommodation/

 

ByCrodma

1st Croatian Direct Marketing Association Conference

CRODMA Conference 2016

October 20th-21st, 2016, Varaždin, Croatia


varaždin

 

 

 

 

We are pleased to invite you to participate the 1st CRODMA Conference 2016 – Varaždin

 

preuzmi

 

CONFERENCE THEME:“INTEGRATED MARKETING-challenges of big data technology”

 

 

 

Conference is organized in a collaboration with Faculty of organization and informatics Varaždin, University of Zagreb, Croatia.foi

ByCrodma

Pregled korisne stručne literature

 

ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS

Jim Sterne

Hoboken : Wiley, 2017.

ISBN 9781119406334

Sadržaj

 

 

 

MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING

Greg Grdodian, Stevan Roberts

Pearl River : Reach Marketing LLC, 2016.

ISBN 9780692602287

Sadržaj

 

 

 

INTEGRIRANI MARKETING

Damir Dobrinić, Iva Gregurec

Varaždin : Fakultet organizacije i informatike, 2016.

416 str

ISBN 9789536071562

Sadržaj

 

 

DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE

Arthur Zhang

[s. l.] : CreateSpace, 2017.

ISBN 9781544603971

Sadržaj

 

 

BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK

Viktor Mayer-Schönberger, Kenneth Cukier

Boston : Mariner Books, 2013.

252 str.

ISBN 9780544227750

Sadržaj

 

 

 

N DATABASE-MARKETINGDATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

New York : Springer, 2008.

871 str.

ISBN 9781441903327

Sadržaj

 

 

N INTERNETMARKETINGINTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE

Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition

Harlow : Financial Times Prentice Hall, 2009.

702 str.

ISBN 9780273717409

Sadržaj

 

 

 

N IZRAVNI-MARKETING

IZRAVNI MARKETING

Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček

Varaždin : Fakultet organizacije i informatike, 2005.

237 str.

ISBN 9536775808

Sadržaj

 

 

N MARKETING-I-BAZE-PODATAKA

MARKETING I BAZE PODATAKA

urednik Damir Dobrinić

Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.

335 str.

ISBN 9789536071340

Sadržaj

 

 

N STRATEGIC-DATABASE-MARKETING

STRATEGIC DATABASE MARKETING

Arthur M. Hughes

4th edition

New York : McGraw-Hill, 2012.

598 str.

ISBN 9780071773485

Sadržaj

 

N UPRAVLJANJE-MARKAMA

UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)

Tihomir Vranešević

Zagreb : Accent, 2007.

461 str.

ISBN 9789539976246

Sadržaj

 

 

N UPRAVLJANJE-MARKETINGOM

UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI

Philip Kotler, Kevin Lane Keller, Maja Martinović

14. izdanje

Zagreb : Mate, 2014.

900 str.

ISBN 9789532461732

Sadržaj

 

N EMARKETING

E-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

2. izmijenjeno i prošireno izdanje

Osijek : Ekonomski fakultet, 2009.

407 str.

ISBN 9789532530711

Sadržaj

 

bigdatainpracticeBIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS

Bernard Marr

Chichester : Wiley, 2016.

308 str.

ISBN 9781119231387

Sadržaj

 

 

advanced-database-marketingADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS

Kristof Coussement, Koen W. De Bock, Scott A. Neslin

Burlington : Gower, 2013.

324 str.

ISBN 9781409444619

Sadržaj

 

 

crmCUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES

Francis Buttle, Stan Maklan

3rd ed.

Abingdon : Routledge, 2015.

400 str.

ISBN 9781138789838

Sadržaj

 

scan_20161107_160401045_543xE-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

3. izmijenjeno i prošireno izdanje

Osijek: Ekonomski fakultet, 2014.

588 str.

ISBN 9789532531312

Sadržaj

 
scan_20161107_160739861_543x THE ULTIMATE WEB MARKETING GUIDE

Michael Miller

Indianapolis: Que, 2011.

618 str.

ISBN 9780789741004

Sadržaj