PROGRAM DETAILS / PROGRAM

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PROGRAM DETAILS / PROGRAM

Program of the 2nd Crodma International Scientific Conference „CRM – The impact of digital technology, Varaždin, Croatia 12 -13 October, 2017 (some changes are possible )

Venue: Varaždin, Hotel Turist , Aleja kralja Zvonimira 1, Croatia

PROGRAM DETAILS

Thursday, 12th October 2017

09,00 – 10,00              Conference Registration

10,00 – 12,00              Opening Ceremony

Welcome addresses:

President of Croatian Direct Marketing Association

Dean of the Faculty of Organization and Informatics Varaždin

Keynote speakers:

Dario Horvat, Account manager Arbona d.o.o.: ENGAGE, MEASURE, WIN!

Samir Kos, Consultant Intera d.o.o.: CRM – IMPROVE YOUR SALES AND MARKETING

Dražen Pomper, Head of department of computer science for health, General hospital of Varaždin: ELEMENTS CRM STRATEGY IN HEALTH ENVIRONMENT SPACE

12,00 – 12,30              Coffee Break

12,30 – 14,15              Paper presentations – parallel sessions

14,15 – 15,30              Lunch

19,00 – 21,00              Dinner in Varaždin City

Friday, 13th October 2017

10,00 – 11,30             Paper presentations

11,30 – 12,00             Coffee Break

12,00 – 12,30             Plenary session and conference feedback

12,30 – 13,00             Lunch

 

Contents/Raspored prezentiranja

Thursday  12th October 2017                                                     12,30 – 14,15

Session 1/ Sekcija 1                                                                                                            Room 1

THE STRATEGIC IMPACT OF DIGITAL MARKETING TOOLS AND CRM ON THE TOURISM INDUSTRY

Aleksandra Krajnović, Petra Gospić, Dominik Sikirić

ADVANTAGES AND LIMITATIONS OF THE DATA CLUSTERING METHODS IN THE CUSTOMER IDENTIFICATION DIMENSION

Ante Panjkota, Iva Šalov, Aleksandra Krajnović

EXPLORING THE INFLUENCING FACTORS ON THE PERCEPTION OF WEB-SHOP CUSTOMERS IN CROATIA: A PRELIMINARY STUDY

Drago Ružić, Antun Biloš, Bruno Budimir

CONTENT MARKETING: THE FUNDAMENTAL PART OF EACH DIGITAL MARKETING STRATEGY

Filip Šinko Morandini, Damir Dobrinić

CONCEPT OF DIGITAL MARKETING CAMPAIGNE IN COLLEGE OF PROFESSIONAL STUDIS IN MENAGEMENT AND BUSINESS COMMUNICATION

Borislav Jošanov, Miladin Kalinić, Dragana Abramović

THE EFFECT OF DISTANCE FROM DIOCLETIAN PALACE ON OVERNIGHT STAY PRICE: AN APPLICATION OF HEDONIC METHOD

Slađana Pavlinović, Lucija Radman

INFLUENCE INTERNET OF THINGS IN MEDICAL ENVIRONMENT AND DATA PROTECTION AS A CRM SECURITY OPTIONS

 Sara Pomper, Vladimir Bahun, Dražen Pomper

 

Session 2/ Sekcija 2                                                                                                            Room 2

 

THE ROLE OF THE RELATIONSHIP MANAGEMENT WITH THE CLIENTS IN THE COURSE OF THE SALE PROCESS

Željko Sudarić, Maja Šteković

DEVELOPMENT OF THE COMMUNICATION KNOWLEDGE BASED SYSTEM FOR THE SELECTION OF TOURIST DESTINATION

Sanja Bijakšić, Brano Markić, Arnela Bevanda

THE COMPLEXITY OF DIALOGUES BETWEEN CONTEMPORARY ONLINE CONSUMERS AND TOURIST DESTINATIONS IN THE DIGITAL AGE

Dijana Vuković, Igor Baj, Anica Hunjet

CRISES IMPACT ON THE TOURISM INDUSTRY DEVELOPMENT

Krasimira Staneva

DIGITALIZATION IMPACT ON QUALITY OF TOURISM DESTINATIONS

Krasimira Staneva

PERFORMANCE MEASURMENT OF CRM PROCESSES

Martina Tomičić Furjan

CONNECTING SOCIAL MEDIA AND BUSINESS PROCESS MANAGEMENT TO THE BENEFIT OF CRM

Katarina Tomičić Pupek

 

Friday 13th  October 2017                                                     10,00 – 11,30

 

DIGITAL MARKETING AND GUERRILLA MARKETING HUGE OPPORTUNITIES FOR START-UP COMPANIES

Igor Jurčić

SPECIAL FEATURES OF ADVERTISING ON SOCIAL NETWORKS:#TWITTER

Igor Jurčić, Daniela Jurčić

THEORETICAL ASPECTS OF SOCIAL RESPONSIBLE PRACTICES FOR INCREASING THE REPUTATION OF ORGANIZATIONS

Jana Genova

A REVIEW OF MARKETING TRENDS IN BANKING IN THE CONTEXT OF OPERATIONAL RISK

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek

ROLE OF BIG DATA IN MARKETING

Damir Dobrinić

THE IMPACT OF SMS MESSAGES ON CUSTOMERS SATISFACTION AND LOYALTY-CROATIAN MARKET EXAMPLE

Iva Gregurec

CROWDFUNDING FOR EMPLOYMENT OF PEOPLE WITH DISSABILITIES: A SWEET STORY FROM KRIŽEVCI (HR)

Damjan Tkalec, Ivona Zec, Hrvoje Belani, Robert Pašičko

 

 

 

 

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