ABOUT CONFERENCE/ O KONFERENCIJI

International Scientific Conference – CRODMA

The CRODMA Conference is an international scientific conference in the field of marketing, organized by the Croatian Direct Marketing Association (CRODMA) in co-organization with its partners – University of Zagreb Faculty of Organization and Informatics, University North, University of Zadar Department of Economics, Juraj Dobrila University of Pula Faculty of Economics and Tourism “Dr. Mijo Mirković, University J. J. Strossmayer of Osijek Faculty of Economics and Business, and University of Applied Sciences “Lavoslav Ružička” in Vukovar.

The aim of the conference is to bring together scientists and industry professionals to exchange knowledge, experience, and the latest trends in the field of marketing, with a special focus on direct and interactive marketing. The conference covers topics such as digital marketing, data-driven marketing, customer relationship management, the impact of digital technologies on marketing activities, changes in business models caused by technological advancements, as well as ethical and legal regulations in the digital environment, thereby actively contributing to the development of modern marketing practices.

The conference is held in Varaždin, at the University of Zagreb Faculty of Organization and Informatics (www.foi.unizg.hr/en), and provides a platform for connecting the academic community and the business sector.

We are pleased to invite you to participate at 11th International Scientific Conference, on October 22-23, 2026, in Varaždin, Croatia

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CRODMA konferencija je međunarodna znanstvena konferencija iz područja marketinga, koju organizira Hrvatska udruga za direktni i interaktivni marketing (CRODMA) u suorganizaciji s partnerima – Sveučilištem u Zagrebu Fakultet organizacije i informatike, Sveučilištem Sjever, Sveučilištem u Zadru Odjel za ekonomiju, Sveučilištem Jurja Dobrile u Puli Fakultet ekonomije i turizma “Dr. Mijo Mirković”, Sveučilištem Josipa Jurja Strossmayera u Osijeku Ekonomski Fakultet te Veleučilištem „Laloslav Ružička“ u Vukovaru.

Cilj konferencije je okupiti znanstvenike i stručnjake iz prakse kako bi razmijenili znanja, iskustva i najnovije trendove iz područja marketinga, s posebnim fokusom na direktni i interaktivni marketing. Konferencija pokriva teme poput digitalnog marketinga, marketinga vođenog podacima, upravljanja odnosima s klijentima, utjecaja digitalnih tehnologija na marketinške aktivnosti, promjene poslovnih modela uzrokovanih tehnologijama te etičkih i pravnih regulativa u digitalnom okruženju, čime se aktivno doprinosi razvoju modernih marketinških praksi.

Konferencija se održava u Varaždinu, na Sveučilištu u Zagrebu Fakultetu organizacije i informatike (www.foi.unizg.hr) te pruža platformu za povezivanje akademske zajednice i poslovnog sektora.

Veliko nam je zadovoljstvo pozvat Vas na 11. CRODMA konferenciju koja će se održati u Varaždinu 22.-23. listopada 2026. godine u Varaždinu.

9th International Scientific Conference – CRODMA 2024

9. Međunarodna znanstvena konferencija – CRODMA 2024.
9th International Scientific Conference – CRODMA 2024

We are pleased to invite you to participate at 9th International Scientific Conference, on October 24-25, 2024, in Varaždin, Croatia

Veliko nam je zadovoljstvo pozvat Vas na 9. CRODMA konferenciju koja će se održati u Varaždinu 24-25. listopada 2024. godine u Varaždinu.

Conference venue: Faculty of organization and informatics, Varaždin, Croatia https://www.foi.unizg.hr/en

Conference is organized by: Croatian Direct Marketing Association – CRODMA and co-organized by: Faculty of organization and informatics Varaždin, University of Zagreb; Croatian Academy of Sciences and Arts; University North, Varaždin; Department of Economics of the University of Zadar; Juraj Dobrila University of Pula; Faculty of Economics University of Osijek and College of applied science “Lavoslav Ružička“.

7th International Scientific and Professional Conference (CRODMA 2022)

7. Međunarodna znanstveno-stručna konferencija (CRODMA 2022.)

7^th International Scientific and Professional Conference (CRODMA 2022)

We are pleased to invite you to participate at  the  7^th  CRODMA Conference 2022, on  October, 21^st 2022,  in Varaždin, Croatia

Veliko nam je zadovoljstvo pozvat Vas na  7. CRODMA konferenciju koja će se održati u Varaždinu 21. listopada 2022. godine

Conference venue: Faculty of organization and informatics, Varaždin, Croatia https://www.foi.unizg.hr/en

Online attendance – – In case of deterioration of the situation related to COVID-19, the conference will be held online (with reduce registration fee).

Conference is organized by: Croatian Direct Marketing Association – CRODMA and co-organized by: Faculty of organization and informatics Varaždin, University of Zagreb; University North, Varaždin; Department of Economics of the University of Zadar; Juraj Dobrila University of Pula; Faculty of Economics, University of Osijek; College of applied science “Lavoslav Ružička” in Vukovar.

6th International Scientific and Professional Conference

6. Međunarodna znanstveno-stručna konferencija (CRODMA 2021.)

6^th International Scientific and Professional Conference (CRODMA 2021)

We are pleased to invite you to participate at  the  6^th  CRODMA Conference 2021, on  October 22^nd, 2021,  in Varaždin, Croatia

Veliko nam je zadovoljstvo pozvat Vas na  6. CRODMA konferenciju koja će se održati u Varaždinu 22. listopad 2021. godine

Conference venue: Faculty of organization and informatics, Varaždin, Croatia https://www.foi.unizg.hr/en

Online attendance – Being aware that the situation regarding COVID-19 epidemics is a cause for apprehension, CRODMA 2021 will offer an option of virtual participation (with reduce registration fee

Conference is organized by: Croatian Direct Marketing Association – CRODMA and co-organized by: Faculty of organization and informatics Varaždin, University of Zagreb; University North, Varaždin; Department of Economics of the University of Zadar; Juraj Dobrila University of Pula; Faculty of Economics, University of Osijek;College of applied science “Lavoslav Ružička” in Vukovar; Post of Slovenia and CROAI