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CONFERENCE VENUE
11th CRODMA Conference will be held at the University of Zagreb Faculty of Organization and Informatics in Varaždin, Croatia.
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11. CRODMA konferencija bit će održana na Sveučilištu u Zagrebu Fakultetu organizacije i informatike u Varaždinu, Hrvatska.
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CONFERENCE REGISTRATION / REGISTRACIJA NA KONFERENCIJU
Registration is possible only by filling out the registration form.
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Registracija je moguća isključivo ispunjavanjem obrasca za registraciju.
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Deadline for Registration / Rok za registraciju
The registration deadline is 15th September, 2026.
Rok za registraciju je 15. rujan 2026. godine.
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Conference fee / Kotizacija
- Registration fee for participants with a paper / Kotizacija za sudionike s radom:
- Before September 21st, 2026: €250 (VAT included) / Kotizacija za uplate prije 21. rujna 2026. godine €250 (PDV uključen)
- After September 21st, 2026: €300 (VAT included) / Kotizacija za uplate nakon 21. rujna 2026. godine €300 (PDV uključen)
- Registration fee for other participants (co-authors and participants without a paper: €175 (VAT included) / Kotizacija za ostale sudionike (koautore i sudionike bez rada): €175 (PDV uključen)
- Registration fee for PhD students: €175 (VAT included) / Kotizacija za doktorande: €175 (PDV uključen)
Conference fee includes / Kotizacija uključuje:
- Conference materials and e-Proceedings / Konferencijske materijale i e-Zbornik radova
- Certificate of attendance / Potvrdu o sudjelovanju
- Certificate of presentation / Potvrdu o prezentaciji
- Refreshments during breaks / Osvježenje tijekom pauza
- Conference excursion and dinner (Thursday) / Konferencijski izlet i večeru (četvrtak)
- Conference lunch (Friday) / Konferencijski ručak (petak)
Conference fee does NOT include bank transfer cost / Kotizacija NE uključuje trošak banke
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BANK TRANSFER/PODACI ZA PLAĆANJE
Conference fee have to be paid by bank transfer / Kotizacija za konferenciju mora se platiti bankovnim transferom:
Payment to / Uplata na:
CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Zagrebačka 25, 42000 Varaždin
International Account Number (IBAN): HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543
NOTE: Conference fee does NOT include bank transfer cost / Kotizacija NE uključuje trošak banke.
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PROGRAM DETAILS / PROGRAM
Preliminary Conference program for CRODMA 2026 is here…
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Preliminarni program za konferenciju CRODMA 2026 je ovdje…
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SUBMISSON AND REVIEW PROCESS
The reviewers of the CRODMA Conference, find here
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Recenzenti CRODMA konferencije vidi ovdje
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Pogledajte opcije smještaja u Varaždinu / Check out accommodation in Varaždin
Prilikom rezervacije smještaja jasno naglasite da ste sudionik CRODMA konferencije, odnosno FOI gost, kako bi ostvarili dogovorene popuste od strane Organizacijskog odbora! (NAPOMENA: popusti se odnose na Hotel Turist, Park Boutique Hotel, Hotel Varaždin, Hotel Istra, Pansion Maltar i Studentski dom)
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When booking accommodation, clearly state that you are a participant of the CRODMA conference, i.e. an FOI guest, in order to receive the agreed discounts by the Organizing Committee! (NOTE: discounts apply to Hotel Turist, Park Boutique Hotel, Hotel Varaždin, Hotel Istra, Pansion Maltar and Student dormitory)
e-mail: info@hotel-turist.hr
e-mail: info@hotelvarazdin.com
e-mail: recepcija@park-boutique-hotel.eu
e-mail: info@istra-hotel.eu
e-mail: info@maltar.hr
Studentski dom Varaždin web page
e-mail: recepcija@scvz.hr ; dom@scvz.hr
ARBIA DORKA HERITAGE PALACE web page
e-mail: arbiavarazdin@markel.hr
For all other alternative accommodation visit: http://www.tourism-varazdin.hr/en/accommodation/
International Scientific Conference – CRODMA
The CRODMA Conference is an international scientific conference in the field of marketing, organized by the Croatian Direct Marketing Association (CRODMA) in co-organization with its partners – University of Zagreb Faculty of Organization and Informatics, University North, University of Zadar Department of Economics, Juraj Dobrila University of Pula Faculty of Economics and Tourism “Dr. Mijo Mirković, University J. J. Strossmayer of Osijek Faculty of Economics and Business, and University of Applied Sciences “Lavoslav Ružička” in Vukovar.
The aim of the conference is to bring together scientists and industry professionals to exchange knowledge, experience, and the latest trends in the field of marketing, with a special focus on direct and interactive marketing. The conference covers topics such as digital marketing, data-driven marketing, customer relationship management, the impact of digital technologies on marketing activities, changes in business models caused by technological advancements, as well as ethical and legal regulations in the digital environment, thereby actively contributing to the development of modern marketing practices.
The conference is held in Varaždin, at the University of Zagreb Faculty of Organization and Informatics (www.foi.unizg.hr/en), and provides a platform for connecting the academic community and the business sector.
We are pleased to invite you to participate at 11th International Scientific Conference, on October 22-23, 2026, in Varaždin, Croatia
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CRODMA konferencija je međunarodna znanstvena konferencija iz područja marketinga, koju organizira Hrvatska udruga za direktni i interaktivni marketing (CRODMA) u suorganizaciji s partnerima – Sveučilištem u Zagrebu Fakultet organizacije i informatike, Sveučilištem Sjever, Sveučilištem u Zadru Odjel za ekonomiju, Sveučilištem Jurja Dobrile u Puli Fakultet ekonomije i turizma “Dr. Mijo Mirković”, Sveučilištem Josipa Jurja Strossmayera u Osijeku Ekonomski Fakultet te Veleučilištem „Laloslav Ružička“ u Vukovaru.
Cilj konferencije je okupiti znanstvenike i stručnjake iz prakse kako bi razmijenili znanja, iskustva i najnovije trendove iz područja marketinga, s posebnim fokusom na direktni i interaktivni marketing. Konferencija pokriva teme poput digitalnog marketinga, marketinga vođenog podacima, upravljanja odnosima s klijentima, utjecaja digitalnih tehnologija na marketinške aktivnosti, promjene poslovnih modela uzrokovanih tehnologijama te etičkih i pravnih regulativa u digitalnom okruženju, čime se aktivno doprinosi razvoju modernih marketinških praksi.
Konferencija se održava u Varaždinu, na Sveučilištu u Zagrebu Fakultetu organizacije i informatike (www.foi.unizg.hr) te pruža platformu za povezivanje akademske zajednice i poslovnog sektora.
Veliko nam je zadovoljstvo pozvat Vas na 11. CRODMA konferenciju koja će se održati u Varaždinu 22.-23. listopada 2026. godine u Varaždinu.
PROGRAM AND ORGANIZING COMMITTEE
Program committee for the 11th International Scientific Conference – CRODMA 2026 find here
Organizing committee for the 11th International Scientific Conference – CRODMA 2026 find here
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Programski odbor 11. Međunarodne znanstvene konferencije – CRODMA 2026. vidi ovdje
Organizacijski odbor 11. Međunarodne znanstvene konferencije – CRODMA 2026. vidi ovdje
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Instructions for authors / Upute za autore
Guidelines for preparation of your papers for the International Scientific Conference – CRODMA 2026 find here.
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Smjernice autorima za Međunarodnu znanstvenu konferencije – CRODMA 2026. pronađite ovdje.
EXCURSION / IZLET
Međimurska županija / Međimurje county
Vinska kuća Hažić – OPG i izletište / Hažić Wine House – Family Farm and Picnic Area