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CONFERENCE FEE / KOTIZACIJA
Conference fee/Kotizacija: 80 EUR
– Participant (attending online / paper presenting author)/ sudionik, autor rada
- before September 25th, 2023: 80 EUR (VAT included)/ prije 25. rujna 2023. godine
- after September 25th, 2023: 100 EUR (VAT included) / nakon 25. rujna 2023. godine
– Accompanying co-author/koautor koji sudjeluje na konferenciji: 30 EUR
– Attending (without paper)/sudionik bez rada: 30 EUR
Conference fee includes/Kotizacija uključuje:
- Conference materials and e-Proceedings (only for authors) / e-knjiga radova (samo za autore)
- Certificate of attendance / certifikat o sudjelovanju
BANK TRANSFER / PODACI ZA PLAĆANJE
Conference fee have to be paid by bank transfer:
Payment to:
CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Zagrebačka 25, 42000 Varaždin
International Account Number (IBAN):
HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543
NOTE: Conference fee do NOT include bank transfer cost/ Kotizacija NE uključuje trošak banke.
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CONFERENCE REGISTRATION / REGISTRACIJA
Registration is only possible by sending a registration form to conference@crodma.hr
Registracija se vrši prijavom na mail conference@crodma.hr.
When your conference registration has been processed, you will receive confirmation by email.
Registration form/Obrazac za registraciju
Uspješna registracija potvrdit će se povratnim mail-om.
Deadline for Registration/Rok za registraciju
The registration deadline is 25th September, 2023.
Rok za registraciju je 25. rujan 2023. godine.
Conference fee / Kotizacija: 80 EUR (50 EUR online)
- After September 25th, 2023: 100 EUR (80 EUR online) (VAT included)/kotizacija za uplate nakon 25. rujna 2023. godine
- 30 EUR – other authors on same paper with active participation at the Conference / koautor s aktivnim prisustvom na Konferenciji
- 30 EUR – participants without a paper / sudionici bez rada
Conference fee includes/Kotizacija uključuje:
- Conference materials and e-Proceedings (only for authors)/e-knjiga radova (samo za autore)
- Certificate of attendance/ certifikat o sudjelovanju
Conference fee do NOT include bank transfer cost / kotizacija NE uključuje trošak banke
BANK TRANSFER/PODACI ZA PLAĆANJE
Conference fee have to be paid by bank transfer:
Payment to:
CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Zagrebačka 25, 42000 Varaždin
International Account Number (IBAN): HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543
NOTE: Conference fee do NOT include bank transfer cost/Kotizacija NE uključuje trošak banke.
ByCrodma
Pregled korisne stručne literature
INTEGRIRANI MARKETING
Damir Dobrinić, Iva Gregurec
Varaždin : Fakultet organizacije i informatike, 2016.
416 str.
ISBN 9789536071562
DIGITALNI MARKETING : NOVA ERA TRŽIŠNE KOMUNIKACIJE
Aleksandra Krajnović, Dominik Sikirić, Monika Hordov
Zadar:Sveučilište, 2019
168 str.
ISBN 9789533312354
ARTIFICIAL INTELLIGENCE BUSINESS APPLICATIONS : ARTIFICIAL INTELLIGENCE MARKETING AND SALES APPLICATIONS
Bob Mather
Independently published, 2018. –
160 str.
ISBN 9781790207596
RELATIONSHIP MARKETING IN THE DIGITAL AGE
Robert W. Palmatier, Lena Steinhoff.
New York : Routledge, 2019. –
244 str.
ISBN 9781138310025
MARKETING WITH SMART MACHINES : CUSTOMER INTERACTION IN THE ALGORITHMIC ECONOMY
Alexander Borek, Joerg Reinold.
North Charleston : CreateSpace, 2016
177 str.
ISBN 9781530554355
DATA-DRIVEN MARKETING WITH ARTIFICIAL INTELLIGENCE
Magnus Unemyr
Middletown : Amazon KDP, 2018.
MARKETING 4.0 : MOVING FROM TRADITIONAL TO DIGITAL
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Hoboken : Wiley, 2017.
184 str.
ISBN 9781119341208
ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS
Jim Sterne
Hoboken : Wiley, 2017.
ISBN 9781119406334
CUSTOMER RELATIONSHIP MANAGEMENT : THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY
Roger J. Baran, Robert J. Galka.
2nd ed.
New York : Routledge, 2017. –
449 str.
ISBN 9781138919525
MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING
Greg Grdodian, Stevan Roberts
Pearl River : Reach Marketing LLC, 2016.
ISBN 9780692602287
DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE
Arthur Zhang
[s. l.] : CreateSpace, 2017.
ISBN 9781544603971
BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK
Viktor Mayer-Schönberger, Kenneth Cukier
Boston : Mariner Books, 2013.
252 str.
ISBN 9780544227750
DATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
New York : Springer, 2008.
871 str.
ISBN 9781441903327
INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE
Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition
Harlow : Financial Times Prentice Hall, 2009.
702 str.
ISBN 9780273717409
IZRAVNI MARKETING
Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček
Varaždin : Fakultet organizacije i informatike, 2005.
237 str.
ISBN 9536775808
MARKETING I BAZE PODATAKA
urednik Damir Dobrinić
Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.
335 str.
ISBN 9789536071340
STRATEGIC DATABASE MARKETING
Arthur M. Hughes
4th edition
New York : McGraw-Hill, 2012.
598 str.
ISBN 9780071773485
UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)
Tihomir Vranešević
Zagreb : Accent, 2007.
461 str.
ISBN 9789539976246
UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI
Philip Kotler, Kevin Lane Keller, Maja Martinović
14. izdanje
Zagreb : Mate, 2014.
900 str.
ISBN 9789532461732
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
2. izmijenjeno i prošireno izdanje
Osijek : Ekonomski fakultet, 2009.
407 str.
ISBN 9789532530711
BIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS
Bernard Marr
Chichester : Wiley, 2016.
308 str.
ISBN 9781119231387
ADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS
Kristof Coussement, Koen W. De Bock, Scott A. Neslin
Burlington : Gower, 2013.
324 str.
ISBN 9781409444619
CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES
Francis Buttle, Stan Maklan
3rd ed.
Abingdon : Routledge, 2015.
400 str.
ISBN 9781138789838
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
3. izmijenjeno i prošireno izdanje
Osijek: Ekonomski fakultet, 2014.
588 str.
ISBN 9789532531312
PREDICTIVE ANALYTICS IN 56 MINUTES
Steven Finlay
CreateSpace, 2015.
90 str
ISBN 9781512337914
INTRODUCTION TO ALGORITHMIC MARKETING : ARTIFICIAL INTELLIGENCE FOR MARKETING OPERATIONS
Ilya Katsov
Katsov, 2017
492 str
ISBN 9780692142608
THE ULTIMATE WEB MARKETING GUIDE
Michael Miller
Indianapolis: Que, 2011.
618 str.
ISBN 9780789741004
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Instructions for authors / Upute za autore
Guidelines for preparation of your papers for the CRODMA Conference find here.
Smjernice autorima za CRODMA konferenciju pronađite ovdje.
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Call for Papers / Poziv na Konferenciju
Call for Papers 4th CRODMA Conference 2019, Varaždin
New Submission deadline
July 31st,2019
July 10th, 2019
Deadline extension request: info@crodma.hr
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2nd Croatian Direct Marketing Association Conference
CRODMA Conference 2017
October 12th-13th, 2017, Varaždin, Croatia
We are pleased to invite you to participate the 2nd CRODMA Conference 2017 – Varaždin
Veliko nam je zadovoljstvo pozvat Vas na 2. CRODMA konferenciju koja će se održati u Varaždinu 12. i 13. listopada 2017. godine.
CONFERENCE THEME: “CRM – The impact of digital technology”
TEMA KONFERENCIJE: ” CRM – Utjecaj digitalne tehnologije”
Conference is organized in a collaboration with Faculty of organization and informatics Varaždin, University of Zagreb, Croatia.
Partner konferencije je Fakultet organizacije i informatike u Varaždinu, Sveučilište Zagreb, Hrvatska.
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SUBMISSON AND REVIEW PROCESS
The reviewers of the CRODMA Conference, find here
Recenzenti CRODMA konferencije vidi ovdje
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CONFERENCE VENUE
8th CRODMA Conference is held at Fakultet organizacije i informatike, Varaždin Varaždin.