Author Archives: Crodma

ByCrodma

CONFERENCE FEE / KOTIZACIJA

Conference fee/Kotizacija: 

– Participant (paper presenting author)/ sudionik, autor rada 

  • before September 30th, 2024: 155 EUR (VAT included)/ prije 30. rujna 2024. godine
  • after September 30th, 2024: 195 EUR (VAT included) / nakon 30. rujna 2024. godine

Accompanying co-author/koautor koji sudjeluje na konferenciji: 50 EUR 

– Attending (without paper)/sudionik bez rada: 50 EUR

Conference fee includes/Kotizacija uključuje:

  • Conference materials and e-Proceedings
  • Certificate of attendance
  • Certificate of presentation
  • Refreshments during breaks
  • Gala dinner – first day
  • Conference lunch – second day

BANK TRANSFER / PODACI ZA PLAĆANJE

Conference fee have to be paid by bank transfer:

Payment to:

CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Zagrebačka 25, 42000 Varaždin

International Account Number (IBAN):
HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543

NOTE: Conference fee do NOT include bank transfer cost/ Kotizacija NE uključuje trošak banke.

ByCrodma

CONFERENCE REGISTRATION / REGISTRACIJA

Registration is only possible by sending a registration form to conference@crodma.hr

Registracija se vrši prijavom na mail conference@crodma.hr.

When your conference registration has been processed, you will receive confirmation by email.

Registration form/Obrazac za registraciju

Uspješna registracija potvrdit će se povratnim mail-om.

Deadline for Registration/Rok za registraciju

The registration deadline is 30th September, 2024.

Rok za registraciju je 30. rujan 2024. godine.

Conference fee / Kotizacija

  • Before September 30th, 2024: 155 EUR (VAT included)/kotizacija za uplate prije 30. rujna 2024. godine
  • After September 30th, 2024: 195 EUR (VAT included)/kotizacija za uplate nakon 30. rujna 2024. godine
  • 50 EUR – other authors on same paper with active participation at the Conference / koautor s aktivnim prisustvom na Konferenciji
  • 50 EUR – participants without a paper / sudionici bez rada

Conference fee includes/Kotizacija uključuje:

  • Conference materials and e-Proceedings
  • Certificate of attendance
  • Certificate of presentation
  • Refreshments during breaks
  • Gala dinner – first day
  • Conference lunch – second day

Conference fee do NOT include bank transfer cost / kotizacija NE uključuje trošak banke

BANK TRANSFER/PODACI ZA PLAĆANJE

Conference fee have to be paid by bank transfer:

Payment to:

CRODMA – Hrvatska udruga za direktni i interaktivni marketing, Zagrebačka 25, 42000 Varaždin 

International Account Number (IBAN): HR72 2484 0081 1044 9692 5
Bank name: RAIFFEISENBANK AUSTRIA d.d.
SWIFT (BIC Code): RZBHHR2X
Accent OIB:31619854543

NOTE: Conference fee do NOT include bank transfer cost/Kotizacija NE uključuje trošak banke.

Registration form/Obrazac za registraciju

ByCrodma

Pregled korisne stručne literature

INTEGRIRANI MARKETING

Damir Dobrinić, Iva Gregurec

Varaždin : Fakultet organizacije i informatike, 2016.

416 str.

ISBN 9789536071562

Sadržaj

 

DIGITALNI MARKETING : NOVA ERA TRŽIŠNE KOMUNIKACIJE

Aleksandra Krajnović, Dominik Sikirić, Monika Hordov

Zadar:Sveučilište, 2019

168 str.

ISBN 9789533312354

Sadržaj

 

ARTIFICIAL INTELLIGENCE BUSINESS APPLICATIONS : ARTIFICIAL INTELLIGENCE MARKETING AND SALES APPLICATIONS

Bob Mather

Independently published, 2018. –

160 str.

ISBN 9781790207596

Sadržaj

 

RELATIONSHIP MARKETING IN THE DIGITAL AGE

Robert W. Palmatier, Lena Steinhoff.

New York : Routledge, 2019. –

244 str.

ISBN 9781138310025

Sadržaj

 

MARKETING WITH SMART MACHINES : CUSTOMER INTERACTION IN THE ALGORITHMIC ECONOMY

Alexander Borek, Joerg Reinold.

North Charleston : CreateSpace, 2016

177 str.

ISBN 9781530554355

Sadržaj

 

 DATA-DRIVEN MARKETING WITH ARTIFICIAL INTELLIGENCE

Magnus Unemyr

Middletown : Amazon KDP, 2018.

Sadržaj

 

 

 

MARKETING 4.0 : MOVING FROM TRADITIONAL TO DIGITAL

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Hoboken : Wiley, 2017.

184 str.

ISBN 9781119341208

Sadržaj

 

ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS

Jim Sterne

Hoboken : Wiley, 2017.

ISBN 9781119406334

Sadržaj

 

 

CUSTOMER RELATIONSHIP MANAGEMENT : THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY

Roger J. Baran, Robert J. Galka.

2nd ed.

New York : Routledge, 2017. –

449 str.

ISBN 9781138919525

Sadržaj

 

MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING

Greg Grdodian, Stevan Roberts

Pearl River : Reach Marketing LLC, 2016.

ISBN 9780692602287

Sadržaj

 

 

DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE

Arthur Zhang

[s. l.] : CreateSpace, 2017.

ISBN 9781544603971

Sadržaj

 

BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK

Viktor Mayer-Schönberger, Kenneth Cukier

Boston : Mariner Books, 2013.

252 str.

ISBN 9780544227750

Sadržaj

 

N DATABASE-MARKETINGDATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

New York : Springer, 2008.

871 str.

ISBN 9781441903327

Sadržaj

 

N INTERNETMARKETINGINTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE

Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition

Harlow : Financial Times Prentice Hall, 2009.

702 str.

ISBN 9780273717409

Sadržaj

 

N IZRAVNI-MARKETING

IZRAVNI MARKETING

Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček

Varaždin : Fakultet organizacije i informatike, 2005.

237 str.

ISBN 9536775808

Sadržaj

 

N MARKETING-I-BAZE-PODATAKA

MARKETING I BAZE PODATAKA

urednik Damir Dobrinić

Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.

335 str.

ISBN 9789536071340

Sadržaj

 

N STRATEGIC-DATABASE-MARKETING

STRATEGIC DATABASE MARKETING

Arthur M. Hughes

4th edition

New York : McGraw-Hill, 2012.

598 str.

ISBN 9780071773485

Sadržaj

 

N UPRAVLJANJE-MARKAMA

UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)

Tihomir Vranešević

Zagreb : Accent, 2007.

461 str.

ISBN 9789539976246

Sadržaj

 

N UPRAVLJANJE-MARKETINGOM

UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI

Philip Kotler, Kevin Lane Keller, Maja Martinović

14. izdanje

Zagreb : Mate, 2014.

900 str.

ISBN 9789532461732

Sadržaj

 

N EMARKETING

E-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

2. izmijenjeno i prošireno izdanje

Osijek : Ekonomski fakultet, 2009.

407 str.

ISBN 9789532530711

Sadržaj

 

bigdatainpracticeBIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS

Bernard Marr

Chichester : Wiley, 2016.

308 str.

ISBN 9781119231387

Sadržaj

 

advanced-database-marketingADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS

Kristof Coussement, Koen W. De Bock, Scott A. Neslin

Burlington : Gower, 2013.

324 str.

ISBN 9781409444619

Sadržaj

 

crmCUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES

Francis Buttle, Stan Maklan

3rd ed.

Abingdon : Routledge, 2015.

400 str.

ISBN 9781138789838

Sadržaj

 

scan_20161107_160401045_543xE-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

3. izmijenjeno i prošireno izdanje

Osijek: Ekonomski fakultet, 2014.

588 str.

ISBN 9789532531312

Sadržaj

 

PREDICTIVE ANALYTICS IN 56 MINUTES

Steven Finlay

CreateSpace, 2015.

90 str

ISBN 9781512337914

Sadržaj

 

 

 INTRODUCTION TO ALGORITHMIC MARKETING : ARTIFICIAL INTELLIGENCE FOR MARKETING OPERATIONS

Ilya Katsov

Katsov, 2017

492 str

ISBN 9780692142608

Sadržaj

 

scan_20161107_160739861_543xTHE ULTIMATE WEB MARKETING GUIDE

Michael Miller

Indianapolis: Que, 2011.

618 str.

ISBN 9780789741004

Sadržaj

 

ByCrodma

Instructions for authors / Upute za autore

Guidelines  for preparation of your papers for the International Scientific Conference – CRODMA 2024  find here.

Smjernice autorima za Međunarodnu znanstvenu konferencije – CRODMA 2024.  pronađite ovdje.

ByCrodma

Call for Papers / Poziv na Konferenciju

Call for Papers 4th CRODMA Conference 2019, Varaždin

New Submission deadline

July 31st,2019

July 10th, 2019

Deadline extension request: info@crodma.hr

ByCrodma

2nd Croatian Direct Marketing Association Conference

CRODMA Conference 2017

October 12th-13th, 2017, Varaždin, Croatia

We are pleased to invite you to participate the 2nd CRODMA Conference 2017 – Varaždin

Veliko nam je zadovoljstvo pozvat Vas na 2. CRODMA konferenciju koja će se održati u Varaždinu 12. i 13. listopada 2017. godine.

 

CONFERENCE THEME: “CRM – The impact of digital technology”

TEMA KONFERENCIJE: ” CRM – Utjecaj digitalne tehnologije”

 

 

 

Conference is organized in a collaboration with Faculty of organization and informatics Varaždin, University of Zagreb, Croatia.

Partner konferencije je Fakultet organizacije i informatike u Varaždinu, Sveučilište Zagreb, Hrvatska.

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ByCrodma

SUBMISSON AND REVIEW PROCESS

The reviewers of the CRODMA Conference, find here

Recenzenti CRODMA konferencije vidi ovdje