Pregled korisne stručne literature
MARKETING – od papirusa do chatbota
Damir Dobrinić
Varaždin: Fakultet organizacije i informatike, 2023.
ISBN 9789536071722
ByCrodma
Pregled korisne stručne literature
INTEGRIRANI MARKETING
Damir Dobrinić, Iva Gregurec
Varaždin : Fakultet organizacije i informatike, 2016.
416 str.
ISBN 9789536071562
DIGITALNI MARKETING : NOVA ERA TRŽIŠNE KOMUNIKACIJE
Aleksandra Krajnović, Dominik Sikirić, Monika Hordov
Zadar:Sveučilište, 2019
168 str.
ISBN 9789533312354
ARTIFICIAL INTELLIGENCE BUSINESS APPLICATIONS : ARTIFICIAL INTELLIGENCE MARKETING AND SALES APPLICATIONS
Bob Mather
Independently published, 2018. –
160 str.
ISBN 9781790207596
RELATIONSHIP MARKETING IN THE DIGITAL AGE
Robert W. Palmatier, Lena Steinhoff.
New York : Routledge, 2019. –
244 str.
ISBN 9781138310025
MARKETING WITH SMART MACHINES : CUSTOMER INTERACTION IN THE ALGORITHMIC ECONOMY
Alexander Borek, Joerg Reinold.
North Charleston : CreateSpace, 2016
177 str.
ISBN 9781530554355
DATA-DRIVEN MARKETING WITH ARTIFICIAL INTELLIGENCE
Magnus Unemyr
Middletown : Amazon KDP, 2018.
MARKETING 4.0 : MOVING FROM TRADITIONAL TO DIGITAL
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Hoboken : Wiley, 2017.
184 str.
ISBN 9781119341208
ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS
Jim Sterne
Hoboken : Wiley, 2017.
ISBN 9781119406334
CUSTOMER RELATIONSHIP MANAGEMENT : THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY
Roger J. Baran, Robert J. Galka.
2nd ed.
New York : Routledge, 2017. –
449 str.
ISBN 9781138919525
MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING
Greg Grdodian, Stevan Roberts
Pearl River : Reach Marketing LLC, 2016.
ISBN 9780692602287
DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE
Arthur Zhang
[s. l.] : CreateSpace, 2017.
ISBN 9781544603971
BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK
Viktor Mayer-Schönberger, Kenneth Cukier
Boston : Mariner Books, 2013.
252 str.
ISBN 9780544227750
DATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
New York : Springer, 2008.
871 str.
ISBN 9781441903327
INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE
Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition
Harlow : Financial Times Prentice Hall, 2009.
702 str.
ISBN 9780273717409
IZRAVNI MARKETING
Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček
Varaždin : Fakultet organizacije i informatike, 2005.
237 str.
ISBN 9536775808
MARKETING I BAZE PODATAKA
urednik Damir Dobrinić
Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.
335 str.
ISBN 9789536071340
STRATEGIC DATABASE MARKETING
Arthur M. Hughes
4th edition
New York : McGraw-Hill, 2012.
598 str.
ISBN 9780071773485
UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)
Tihomir Vranešević
Zagreb : Accent, 2007.
461 str.
ISBN 9789539976246
UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI
Philip Kotler, Kevin Lane Keller, Maja Martinović
14. izdanje
Zagreb : Mate, 2014.
900 str.
ISBN 9789532461732
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
2. izmijenjeno i prošireno izdanje
Osijek : Ekonomski fakultet, 2009.
407 str.
ISBN 9789532530711
BIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS
Bernard Marr
Chichester : Wiley, 2016.
308 str.
ISBN 9781119231387
ADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS
Kristof Coussement, Koen W. De Bock, Scott A. Neslin
Burlington : Gower, 2013.
324 str.
ISBN 9781409444619
CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES
Francis Buttle, Stan Maklan
3rd ed.
Abingdon : Routledge, 2015.
400 str.
ISBN 9781138789838
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
3. izmijenjeno i prošireno izdanje
Osijek: Ekonomski fakultet, 2014.
588 str.
ISBN 9789532531312
PREDICTIVE ANALYTICS IN 56 MINUTES
Steven Finlay
CreateSpace, 2015.
90 str
ISBN 9781512337914
INTRODUCTION TO ALGORITHMIC MARKETING : ARTIFICIAL INTELLIGENCE FOR MARKETING OPERATIONS
Ilya Katsov
Katsov, 2017
492 str
ISBN 9780692142608
THE ULTIMATE WEB MARKETING GUIDE
Michael Miller
Indianapolis: Que, 2011.
618 str.
ISBN 9780789741004