Pregled korisne stručne literature

Pregled korisne stručne literature

INTEGRIRANI MARKETING

Damir Dobrinić, Iva Gregurec

Varaždin : Fakultet organizacije i informatike, 2016.

416 str.

ISBN 9789536071562

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DIGITALNI MARKETING : NOVA ERA TRŽIŠNE KOMUNIKACIJE

Aleksandra Krajnović, Dominik Sikirić, Monika Hordov

Zadar:Sveučilište, 2019

168 str.

ISBN 9789533312354

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ARTIFICIAL INTELLIGENCE BUSINESS APPLICATIONS : ARTIFICIAL INTELLIGENCE MARKETING AND SALES APPLICATIONS

Bob Mather

Independently published, 2018. –

160 str.

ISBN 9781790207596

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RELATIONSHIP MARKETING IN THE DIGITAL AGE

Robert W. Palmatier, Lena Steinhoff.

New York : Routledge, 2019. –

244 str.

ISBN 9781138310025

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MARKETING WITH SMART MACHINES : CUSTOMER INTERACTION IN THE ALGORITHMIC ECONOMY

Alexander Borek, Joerg Reinold.

North Charleston : CreateSpace, 2016

177 str.

ISBN 9781530554355

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 DATA-DRIVEN MARKETING WITH ARTIFICIAL INTELLIGENCE

Magnus Unemyr

Middletown : Amazon KDP, 2018.

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MARKETING 4.0 : MOVING FROM TRADITIONAL TO DIGITAL

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Hoboken : Wiley, 2017.

184 str.

ISBN 9781119341208

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ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS

Jim Sterne

Hoboken : Wiley, 2017.

ISBN 9781119406334

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CUSTOMER RELATIONSHIP MANAGEMENT : THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY

Roger J. Baran, Robert J. Galka.

2nd ed.

New York : Routledge, 2017. –

449 str.

ISBN 9781138919525

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MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING

Greg Grdodian, Stevan Roberts

Pearl River : Reach Marketing LLC, 2016.

ISBN 9780692602287

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DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE

Arthur Zhang

[s. l.] : CreateSpace, 2017.

ISBN 9781544603971

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BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK

Viktor Mayer-Schönberger, Kenneth Cukier

Boston : Mariner Books, 2013.

252 str.

ISBN 9780544227750

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DATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

New York : Springer, 2008.

871 str.

ISBN 9781441903327

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INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE

Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition

Harlow : Financial Times Prentice Hall, 2009.

702 str.

ISBN 9780273717409

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IZRAVNI MARKETING

Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček

Varaždin : Fakultet organizacije i informatike, 2005.

237 str.

ISBN 9536775808

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MARKETING I BAZE PODATAKA

urednik Damir Dobrinić

Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.

335 str.

ISBN 9789536071340

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STRATEGIC DATABASE MARKETING

Arthur M. Hughes

4th edition

New York : McGraw-Hill, 2012.

598 str.

ISBN 9780071773485

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UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)

Tihomir Vranešević

Zagreb : Accent, 2007.

461 str.

ISBN 9789539976246

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UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI

Philip Kotler, Kevin Lane Keller, Maja Martinović

14. izdanje

Zagreb : Mate, 2014.

900 str.

ISBN 9789532461732

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E-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

2. izmijenjeno i prošireno izdanje

Osijek : Ekonomski fakultet, 2009.

407 str.

ISBN 9789532530711

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BIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS

Bernard Marr

Chichester : Wiley, 2016.

308 str.

ISBN 9781119231387

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ADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS

Kristof Coussement, Koen W. De Bock, Scott A. Neslin

Burlington : Gower, 2013.

324 str.

ISBN 9781409444619

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CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES

Francis Buttle, Stan Maklan

3rd ed.

Abingdon : Routledge, 2015.

400 str.

ISBN 9781138789838

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E-MARKETING

Drago Ružić, Antun Biloš, Davorin Turkalj

3. izmijenjeno i prošireno izdanje

Osijek: Ekonomski fakultet, 2014.

588 str.

ISBN 9789532531312

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PREDICTIVE ANALYTICS IN 56 MINUTES

Steven Finlay

CreateSpace, 2015.

90 str

ISBN 9781512337914

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 INTRODUCTION TO ALGORITHMIC MARKETING : ARTIFICIAL INTELLIGENCE FOR MARKETING OPERATIONS

Ilya Katsov

Katsov, 2017

492 str

ISBN 9780692142608

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THE ULTIMATE WEB MARKETING GUIDE

Michael Miller

Indianapolis: Que, 2011.

618 str.

ISBN 9780789741004

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