ByCrodma
Pregled korisne stručne literature
INTEGRIRANI MARKETING
Damir Dobrinić, Iva Gregurec
Varaždin : Fakultet organizacije i informatike, 2016.
416 str.
ISBN 9789536071562
DIGITALNI MARKETING : NOVA ERA TRŽIŠNE KOMUNIKACIJE
Aleksandra Krajnović, Dominik Sikirić, Monika Hordov
Zadar:Sveučilište, 2019
168 str.
ISBN 9789533312354
ARTIFICIAL INTELLIGENCE BUSINESS APPLICATIONS : ARTIFICIAL INTELLIGENCE MARKETING AND SALES APPLICATIONS
Bob Mather
Independently published, 2018. –
160 str.
ISBN 9781790207596
RELATIONSHIP MARKETING IN THE DIGITAL AGE
Robert W. Palmatier, Lena Steinhoff.
New York : Routledge, 2019. –
244 str.
ISBN 9781138310025
MARKETING WITH SMART MACHINES : CUSTOMER INTERACTION IN THE ALGORITHMIC ECONOMY
Alexander Borek, Joerg Reinold.
North Charleston : CreateSpace, 2016
177 str.
ISBN 9781530554355
DATA-DRIVEN MARKETING WITH ARTIFICIAL INTELLIGENCE
Magnus Unemyr
Middletown : Amazon KDP, 2018.
MARKETING 4.0 : MOVING FROM TRADITIONAL TO DIGITAL
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Hoboken : Wiley, 2017.
184 str.
ISBN 9781119341208
ARTIFICIAL INTELLIGENCE FOR MARKETING : PRACTICAL APPLICATIONS
Jim Sterne
Hoboken : Wiley, 2017.
ISBN 9781119406334
CUSTOMER RELATIONSHIP MANAGEMENT : THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY
Roger J. Baran, Robert J. Galka.
2nd ed.
New York : Routledge, 2017. –
449 str.
ISBN 9781138919525
MARKETING AI™ : FROM AUTOMATION TO REVENUE PERFORMANCE MARKETING
Greg Grdodian, Stevan Roberts
Pearl River : Reach Marketing LLC, 2016.
ISBN 9780692602287
DATA ANALYTICS : PRACTICAL GUIDE TO LEVERAGING THE POWER OF ALGORITHMS, DATA SCIENCE, DATA MINING, STATISTICS, BIG DATA, AND PREDICTIVE ANALYSIS TO IMPROVE BUSINESS, WORK, AND LIFE
Arthur Zhang
[s. l.] : CreateSpace, 2017.
ISBN 9781544603971
BIG DATA : A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK, AND THINK
Viktor Mayer-Schönberger, Kenneth Cukier
Boston : Mariner Books, 2013.
252 str.
ISBN 9780544227750
DATABASE MARKETING : ANALYZING AND MANAGING CUSTOMERS
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
New York : Springer, 2008.
871 str.
ISBN 9781441903327
INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE
Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, 4th edition
Harlow : Financial Times Prentice Hall, 2009.
702 str.
ISBN 9780273717409
IZRAVNI MARKETING
Damir Dobrinić, Stjepan Dvorski, Željko Hutinski, Neven Vrček
Varaždin : Fakultet organizacije i informatike, 2005.
237 str.
ISBN 9536775808
MARKETING I BAZE PODATAKA
urednik Damir Dobrinić
Varaždin : Fakultet organizacije i informatike : CRODMA – Hrvatska udruga za direktni i interaktivni marketing, 2011.
335 str.
ISBN 9789536071340
STRATEGIC DATABASE MARKETING
Arthur M. Hughes
4th edition
New York : McGraw-Hill, 2012.
598 str.
ISBN 9780071773485
UPRAVLJANJE MARKAMA (BRAND MANAGEMENT)
Tihomir Vranešević
Zagreb : Accent, 2007.
461 str.
ISBN 9789539976246
UPRAVLJANJE MARKETINGOM : UKLJUČUJE SLUČAJEVE IZ POSLOVANJA U HRVATSKOJ I REGIJI
Philip Kotler, Kevin Lane Keller, Maja Martinović
14. izdanje
Zagreb : Mate, 2014.
900 str.
ISBN 9789532461732
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
2. izmijenjeno i prošireno izdanje
Osijek : Ekonomski fakultet, 2009.
407 str.
ISBN 9789532530711
BIG DATA IN PRACTICE : HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS
Bernard Marr
Chichester : Wiley, 2016.
308 str.
ISBN 9781119231387
ADVANCED DATABASE MARKETING :INNOVATIVE METHODOLOGIES AND APPLICATIONS FOR MANAGING CUSTOMER RELATIONSHIPS
Kristof Coussement, Koen W. De Bock, Scott A. Neslin
Burlington : Gower, 2013.
324 str.
ISBN 9781409444619
CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES
Francis Buttle, Stan Maklan
3rd ed.
Abingdon : Routledge, 2015.
400 str.
ISBN 9781138789838
E-MARKETING
Drago Ružić, Antun Biloš, Davorin Turkalj
3. izmijenjeno i prošireno izdanje
Osijek: Ekonomski fakultet, 2014.
588 str.
ISBN 9789532531312
PREDICTIVE ANALYTICS IN 56 MINUTES
Steven Finlay
CreateSpace, 2015.
90 str
ISBN 9781512337914
INTRODUCTION TO ALGORITHMIC MARKETING : ARTIFICIAL INTELLIGENCE FOR MARKETING OPERATIONS
Ilya Katsov
Katsov, 2017
492 str
ISBN 9780692142608
THE ULTIMATE WEB MARKETING GUIDE
Michael Miller
Indianapolis: Que, 2011.
618 str.
ISBN 9780789741004
7th International Scientific and Professional Conference (CRODMA 2022)
7. Međunarodna znanstveno-stručna konferencija (CRODMA 2022.)
7th International Scientific and Professional Conference (CRODMA 2022)
We are pleased to invite you to participate at the 7th CRODMA Conference 2022, on October, 21st 2022, in Varaždin, Croatia
Veliko nam je zadovoljstvo pozvat Vas na 7. CRODMA konferenciju koja će se održati u Varaždinu 21. listopada 2022. godine
Conference venue: Faculty of organization and informatics, Varaždin, Croatia https://www.foi.unizg.hr/en
Online attendance – – In case of deterioration of the situation related to COVID-19, the conference will be held online (with reduce registration fee).
Conference is organized by: Croatian Direct Marketing Association – CRODMA and co-organized by: Faculty of organization and informatics Varaždin, University of Zagreb; University North, Varaždin; Department of Economics of the University of Zadar; Juraj Dobrila University of Pula; Faculty of Economics, University of Osijek; College of applied science “Lavoslav Ružička” in Vukovar.
Call for Papers / Poziv na Konferenciju 2022.
New Submission deadline
July 20th, 2022
June 30th, 2022
Deadline extension request: info@crodma.hr
Rezervirano samo za članove
Svrha ove rubrike bit će plasiranje sadržaja, diskusija, panela i rasprave na forumima namijenjen isključivo članovima Udruge.
Kako postati član CRODMA-e?
1. Ispunite pristupnicu s traženim podacima i
2. Pošaljite pristupnicu na email adresu Hrvatska udruga za direktni i interaktivni marketing – CRODMA, info(at)crodma.hr
Book of Papers 2020 – Contents
For full access to Book of Papers please contact us by email info(at)crodma.hr
Call for Papers / Poziv na Konferenciju 2021.
New Submission deadline
July 15th, 2021
June 30th, 2021
Deadline extension request: info@crodma.hr